Skip to main content

Why Your Digital Marketing Strategy Needs Instagram

Why Your Digital Marketing Strategy Needs Instagram
Do you use Instagram for business? To me, answering that question should be the same as if someone were to ask: Do you have a Digital Marketing strategy? Both should receive an unequivocal yes. But you’d be surprised how many people bypass Instagram for their brand and miss out on what could be one of the best Visual Marketing tools out there. What makes it so great? Glad you asked.
Here are five reasons Instagram Marketing should be part of your brand’s Digital Marketing strategy.

1. Direct Access to Your Target Audience

Think hard on this one…do you know anyone who doesn’t have a personal Instagram account? Your grandma and the librarian don’t count.
Let’s face it, with multiple sources concluding that over 1 billion people use Instagram every month, you can rest assured that at least some part of that population fits the description of your target audience. This access, combined with the personal nature of Social Media Marketing, results in a sure-fire way to get your marketing message seen and, ideally, acted upon.

2. No Training Required

Instagram, like most social media accounts, is ultimately intuitive to use. Considering the fact that such a huge, diverse population uses it every day, there isn’t a huge learning curve to understanding how to create, post, share, like, etc. content.
This means you won’t have to invest in expensive training programs that take months to complete and delay any actual use of the platform. Chances are, you and your team already have a strong grasp of how Instagram works. Just apply your Digital Marketing strategy and it’s all systems go!

3. Free, Free and Free

When was the last time you added a new digital tool or software to your Marketing arsenal and didn’t spend a dime for it? How about never!
At the end of the day, Instagram is another social media platform, not a specialty program or cutting-edge Google plug-in. It’s open to anyone to use at no cost whatsoever. Therefore, your decision to take on Instagram as part of your Digital Marketing strategy won’t need to include your budget – or brainpower (get it, a “no-brainer” decision?).

4. Your Smartphone Makes It Happen

Because Instagram is an image-based social media platform, some peoples’ minds automatically gravitate to professional photography/photographers getting involved somewhere along the way. But this is nothing more than a myth – or an expensive unnecessary investment.
Today’s smartphones are better than yesteryear’s top-of-the-line digital camera lens and can produce professional-looking images with just a little patience and smart lighting.
Employees with photography backgrounds may be helpful when it comes to planning photoshoots and choosing product layouts, but that’s nothing that you or other associates can’t learn quickly by reviewing other popular Instagram accounts for inspiration.
Instagram thrives off of original ideas and clever approaches to otherwise ordinary content. Which means, armed with only your creativity and your smartphone, you’re well on your way to marketing success.

5. Set It and Forget It with Automation

I know what you’re probably thinking right now. This is all great information…but now you have yet another social media platform to worry about posting, engaging, responding, etc. on every day, and you can barely keep track of everything you’re managing now. But, thanks to updates made to Instagram’s API last year, you can now use various scheduling tools to plan and schedule Instagram posts in advance.
This means you can choose when to sit down and build out next week/month/month(s) worth of Instagram content, upload the posts, set the schedule, and then go back to focusing on engagement and other core business activities.
It sounds complicated, but it’s really not. Understanding the basics is something you can easily learn from helpful articles online that cover the complete process of linking accounts and scheduling posts on Instagram, for everyone from beginners to professionals to business owners to personal users.
With just a few minutes of reading and a few more hands-on learning, you can boost your Digital Marketing strategy without costing yourself more of the time you definitely don’t have to spare.

Make Instagram Work for Your Brand…Today!

Designing a social media strategy is unique to every brand, every Marketing team, every product/service. In much the same way, every company’s Instagram account is unique in the way it features content and targets customers.
Essentially, the only wrong way to use the platform is to not use it at all. So, what are you waiting for? Don’t miss out on adding a tool to your Digital Marketing strategy with an unmatched ROI and a potential only limited by the boundaries of your own creativity.
Source: MarTechSeries


  1. hey admin
    Both ought to get an unequivocal yes. In any case, you'd be astonished what number of individuals sidestep Instagram for their image and pass up what could be extraordinary compared to other Visual Marketing devices out there. What makes it so extraordinary? Happy you inquired


  2. Online trading course by Elliott Wave Institute. This online course is designed to provide beginners and experienced traders alike with a complete introduction to trading in the FX markets. This course includes the latest techniques as well as rules of the trade for fundamental analysis and technical analysis. It also provides numerous links and resources for further learning.
    Learn Elliott Wave Theory
    Neo Wave Theory In Delhi

  3. Our witticism is a SEO administrations organization that has consistently been to furnish our customers with the highest nature of SEO administrations, guaranteeing more significant traffic on their site bringing about high ROI.
    Best Digital Marketing Agency in Dwarka


Post a Comment

Popular posts from this blog

What Is Programmatic Advertising & Media Buying?

Maybe you are new to programmatic advertising, or maybe you’ve been working in media and ad buying for years, but still can’t find a way to explain it in a way your parents could understand. Here we take an Intro 101 approach to programmatic advertising as part of our  MarTech Landscape Series . One problem with the term “programmatic” is it’s come to encompass many things, and, like most things in ad tech, it’s bogged down in jargon. Fundamentally, programmatic is just software-driven technology to automate all or parts of the ad buying process. There are really two main drivers for the growth of programmatic in recent years: Ad Buying Efficiency: Programmatic uses software and technology to automate the ad buying and selling process with the speed and scale that humans can’t achieve manually. Ad Targeting Relevancy: Programmatic offers advertisers the ability to incorporate large amounts of data, sometimes from multiple sources, to serve users with ads that are more likely

Indian government proposes upto Rs 50 lakh fine and 5 years imprison for ads promoting skin fairness

The government has proposed to amend the Drugs and Magic Remedies (Objectionable Advertisements) Act, 1954. As per the draft bill prepared by the government, it could slap a fine of up to Rs 50 lakh and imprisonment up to five years for advertisements promoting pharmaceutical products for fairness of skin, deafness, improvement of height, hair loss or greying, obesity, among others. Under the new  draft of the Drugs and Magic Remedies (Objectionable Advertisements) (Amendment) Bill, 2020 , a fine of up to Rs 10 lakh and up to two years’ imprisonment has been proposed in the case of the first offense. In the case of a subsequent conviction, imprisonment may extend to five years and the fine, up to Rs 50 lakh. In the current law, the first offense subjects to imprisonment up to six months, with or without a fine, and up to one year for a second-time conviction. The present law identifies ‘magic remedy’ in the form of a talisman, mantra, kavacha, and any other charm of