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Why push notifications becoming popular Push notifications are a good way for affiliate marketers to reach their audiences. Now, they no longer have to rely on things like social media and blog posts.  They can send out notifications to their followers’ smartphones in the form of text messages. Sure, some people may find this annoying, but others will look forward to getting immediate notification of something that they find interesting. Well-crafted and properly sent push notifications will change the ways in which these affiliate marketers and influencers do business because it’s a bit harder to get lost in the changing algorithm shuffle with them.

eCommerce fraud skyrockets over prime holiday shopping days in the US. A report released from Riskifield, a retail fraud prevention platform, reveals that between November 20 and November 27, online shopping fraud attempts increase to almost three times the average daily  eCommerce fraud attempts . This finding shows that, not surprisingly, fraud attempts rise along with the volume of sales. Mobile apps appear to be a safer shopping channel. Interestingly, those who conduct their online shopping directly via a retailer’s mobile app, are typically at a reduced risk of fraud attempts during the holiday shopping season compared to those that engage in eCommerce. In fact, this risk is much lower with  70% fewer fraud attempts  compared to the normal fraud attempts that mobile shopping apps experience throughout the rest of the year. As it seems that mobile apps are the safer option to avoid online shopping fraud during the holiday season, the Riskifield report recommends

Don’t underestimate those tiny links. They’re the driving force behind every email campaign. The question isn’t whether to include links in your email—but how. In this post, we’ll cover some tips on how to make an email link that readers can’t help but click so you can drive more traffic to your landing pages. How to make an email link: 14 tips Consider these best practices on how to make an email link optimized for accessibility and action. 1. Choose relevant keywords People don’t read every word of web content—they  scan in different patterns . As people scan, they look for specific keywords to find the information they need. You can help them out with relevant keywords. Every hyperlink in your email should include at least one relevant keyword—preferably within the first two words of the link—to grab attention and help subscribers navigate your email campaign. “New women’s styles,” “fresh organic recipes,” and “latest industry news” are all great choices. 2

Most marketing firms and advertising agencies put so much effort into making other companies’ marketing efforts work that they often neglect their own.  Marketing  for agencies themselves rarely consists of more than “word of mouth” — hardly a sustainable growth strategy. While  marketing agencies  are now better than ever at effective positioning and establishing a profitable niche, they continue to struggle with taking their message to brands directly. While agencies continue to push boundaries in terms of SEO strategy, social media marketing, content marketing, thought leadership, and sales outreach, they continue to fail to effectively implement these strategies for themselves. Every marketing agency is hungry for the ideal client — one that matches its capabilities, category experience, expectations, budget, and  overall company culture  — but nailing these high-level clients doesn’t just happen randomly. The key to getting the right prospects is being in the right plac

Today’s digital advertising industry faces many challenges, ranging from fraud and lack of transparency to antiquated payment models. Such challenges aren’t unique to the marketing industry. In fact, many industries, including financial services, are struggling to address these very same challenges. That’s one reason that headlines around blockchain technology are so prevalent these days. Indeed, blockchain technology could revolutionize a number of industries. Nowhere is the promise quite as strong as in  programmatic digital advertising . By 2019,  Zenith estimates  that a full two-thirds of global digital display ad dollars will transact programmatically. That’s billions upon billions of dollars flowing through programmatic pipes. And yet, well-documented inefficiencies, fraud and transparency problems still rage through the systems. A  WPP study estimates  that more than $16 billion of global advertising revenue was wasted on fraudulent traffic in 2017. Meanwhile, the  Ass

Maybe you are new to programmatic advertising, or maybe you’ve been working in media and ad buying for years, but still can’t find a way to explain it in a way your parents could understand. Here we take an Intro 101 approach to programmatic advertising as part of our  MarTech Landscape Series . One problem with the term “programmatic” is it’s come to encompass many things, and, like most things in ad tech, it’s bogged down in jargon. Fundamentally, programmatic is just software-driven technology to automate all or parts of the ad buying process. There are really two main drivers for the growth of programmatic in recent years: Ad Buying Efficiency: Programmatic uses software and technology to automate the ad buying and selling process with the speed and scale that humans can’t achieve manually. Ad Targeting Relevancy: Programmatic offers advertisers the ability to incorporate large amounts of data, sometimes from multiple sources, to serve users with ads that are more likely

The company said it will implement a persistent, portable user-level ID across desktop, mobile, and TV. Independent ad-tech company MediaMath  announced  on Wednesday the launch of SOURCE, a media supply chain framework that aims to deliver full transparency, modernize commercial terms, and improve tech standards across the programmatic advertising ecosystem. Through this initiative, MediaMath said it is committed to delivering a 100% accountable and addressable supply chain by the end of 2020. “Unfortunately, the purity of our industry’s intentions when we built the digital infrastructure has gotten lost in fraud, waste, and irrelevance,” said CEO of MediaMath, Joe Zawadzki. “As some of the earliest pioneers of programmatic, we feel called to help fix what’s broken.” How the SOURCE framework works According to MediaMath, key assurances of the SOURCE initiative include: Accountability.  MediaMath aims to deliver real impressions on media properties by building on a

A lot is written, and said, about  identity resolution . The conversations can be extremely technical or deliver claims that seem too good to be true. With so much noise, how can you determine what’s real and what’s not?  Epsilon-Conversant commissioned Forrester Consulting  to conduct a study on identity resolution and explore how identity capabilities fit into the evolving needs of modern businesses. Based on the initial findings, it’s clear that the industry still has a long way to go. To help separate fact from fiction, I want to share the myths I often hear about the  five keys of identity resolution , important stats from the research, and why getting identity right is more important than ever. Myth #1: Historical Match Is a Good Substitute for Active Customers Simply because you positively matched a customer two months ago doesn’t necessarily mean they are an active shopper today. To understand if a person is in the market for your product, a partner providing identity res