Skip to main content

Push notifications: Best way to engage users

Why push notifications becoming popular



Push notifications are a good way for affiliate marketers to reach their audiences. Now, they no longer have to rely on things like social media and blog posts. 

They can send out notifications to their followers’ smartphones in the form of text messages. Sure, some people may find this annoying, but others will look forward to getting immediate notification of something that they find interesting.




Well-crafted and properly sent push notifications will change the ways in which these affiliate marketers and influencers do business because it’s a bit harder to get lost in the changing algorithm shuffle with them.

Comments

Popular posts from this blog

Why Your Digital Marketing Strategy Needs Instagram

Do you use Instagram for business? To me, answering that question should be the same as if someone were to ask: Do you have a  Digital Marketing  strategy? Both should receive an unequivocal yes. But you’d be surprised how many people bypass Instagram for their brand and miss out on what could be one of the best Visual Marketing tools out there. What makes it so great? Glad you asked. Here are five reasons  Instagram Marketing  should be part of your brand’s Digital Marketing strategy. 1. Direct Access to Your Target Audience Think hard on this one…do you know anyone who doesn’t have a personal  Instagram  account? Your grandma and the librarian don’t count. Let’s face it, with multiple sources concluding that over  1 billion people use Instagram every month , you can rest assured that at least some part of that population fits the description of your target audience. This access, combined with the personal nature of Social Media Marketing, results in a sure-fire way to

What Is Programmatic Advertising & Media Buying?

Maybe you are new to programmatic advertising, or maybe you’ve been working in media and ad buying for years, but still can’t find a way to explain it in a way your parents could understand. Here we take an Intro 101 approach to programmatic advertising as part of our  MarTech Landscape Series . One problem with the term “programmatic” is it’s come to encompass many things, and, like most things in ad tech, it’s bogged down in jargon. Fundamentally, programmatic is just software-driven technology to automate all or parts of the ad buying process. There are really two main drivers for the growth of programmatic in recent years: Ad Buying Efficiency: Programmatic uses software and technology to automate the ad buying and selling process with the speed and scale that humans can’t achieve manually. Ad Targeting Relevancy: Programmatic offers advertisers the ability to incorporate large amounts of data, sometimes from multiple sources, to serve users with ads that are more likely

Indian government proposes upto Rs 50 lakh fine and 5 years imprison for ads promoting skin fairness

The government has proposed to amend the Drugs and Magic Remedies (Objectionable Advertisements) Act, 1954. As per the draft bill prepared by the government, it could slap a fine of up to Rs 50 lakh and imprisonment up to five years for advertisements promoting pharmaceutical products for fairness of skin, deafness, improvement of height, hair loss or greying, obesity, among others. Under the new  draft of the Drugs and Magic Remedies (Objectionable Advertisements) (Amendment) Bill, 2020 , a fine of up to Rs 10 lakh and up to two years’ imprisonment has been proposed in the case of the first offense. In the case of a subsequent conviction, imprisonment may extend to five years and the fine, up to Rs 50 lakh. In the current law, the first offense subjects to imprisonment up to six months, with or without a fine, and up to one year for a second-time conviction. The present law identifies ‘magic remedy’ in the form of a talisman, mantra, kavacha, and any other charm of