Why push notifications becoming popular Push notifications are a good way for affiliate marketers to reach their audiences. Now, they no longer have to rely on things like social media and blog posts. They can send out notifications to their followers’ smartphones in the form of text messages. Sure, some people may find this annoying, but others will look forward to getting immediate notification of something that they find interesting. Well-crafted and properly sent push notifications will change the ways in which these affiliate marketers and influencers do business because it’s a bit harder to get lost in the changing algorithm shuffle with them.